Gum Package – Culminating
a) What is the feeling you wanted your gum package to portray? How did you achieve this? I wanted a very clean cut gum pack. I was aming for elegance with an edge. I wanted the gum to feel sophisticated.
b) Who are you targeting your gum to? How did you achieve this? My gum was targeted to an older age group, some one who maybe from 30 -50 yrs old. It is a gum that you can take out and make people think. “Oh wow, that’s pretty sophisticated and mature” I achieved this by using very neutral colours. I stuck with black and grey with a hint of pink to show the gum flavour.
c) What area in your design did you use Photoshop? I designed the whole background on photoshop. I used various brushes, layers and tranparencies to achieve the background.
d) More marks are given to designs that are custom created and not just taken from freevectors or free stock photography. What part of your gum package did you custom design? I cutomed design everything on the gumpack except for the nutrition facts.
Self Portrait – Assignment 2
Losing Myself
a) What were you trying to express and how did you achieve this?
I was trying to express the feeling I get when I “forget” who I am. The feeling of losing myself is almost the same as feeling disappointed so I played with that emotion. For me disappointment is a blue feeling and being lost seems grey-like. So I used the gradiet tool to apply those colour to my background, which is a picture of a rainy day. Rainy days are also associated with the whole sad feeling. I tried to achieve this by using sketchy lines and blurred transparent like visions.
b) What filters did you use and where?
I used the angle fileter on the hand to the left The right hand was filtered by pencil crayon. I used the glass filter on the bottom right picture.
c) What layer blending mode did you use and where?
I used the luminosity lay blend mode on the background to let the blue grey gradient apply itself to the picture.
d) What special brush did you use and where?
Around the picture of a younger me I used special brush 39.
Magazine Cover – Assignment 1
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a) What qualities of your magazine cover make it effective? (eg. What makes it eye catching?, What about it promotes curiosity?, How is it visually pleasing?, What makes it easy to understand?)
The biggest quality I tried to play off of was using contrast. I used bright colours on a dark background. It’s eye catching because when you look at this you can Cleary see that my focal points are the title and the picture. It promotes curiosity because it has that sense of mystery. It makes you want to know what’s the story behind the picture which then in turn would make you pick up the magazine. Visually it’s pleasing because its neat, clean and not to busy. It’s easy to understand because I made sure that the writing was legible on the background.
b) What was the order of hierarchy you were trying to achieve for the elements on your magazine cover?
1)Title (GossipGirl) 2) Picture of Serena (Blonde girl)
3) Main story line (Is this the end of Blair)
4) Picture of Blair (Brunette girl)
5) Sub-stories
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