Gum Package – Culminating
a) What is the feeling you wanted your gum package to portray? How did you achieve this? I wanted a very clean cut gum pack. I was aming for elegance with an edge. I wanted the gum to feel sophisticated.
b) Who are you targeting your gum to? How did you achieve this? My gum was targeted to an older age group, some one who maybe from 30 -50 yrs old. It is a gum that you can take out and make people think. “Oh wow, that’s pretty sophisticated and mature” I achieved this by using very neutral colours. I stuck with black and grey with a hint of pink to show the gum flavour.
c) What area in your design did you use Photoshop? I designed the whole background on photoshop. I used various brushes, layers and tranparencies to achieve the background.
d) More marks are given to designs that are custom created and not just taken from freevectors or free stock photography. What part of your gum package did you custom design? I cutomed design everything on the gumpack except for the nutrition facts.
